Dieline: packaging from everywhere
The Dieline, a packaging design publication, keeps 20,000+ pins sorted by product category.
What it is
The Pinterest profile of Dieline, the packaging design publication Andrew Gibbs founded in 2007. Dieline calls itself a media brand for consumer packaging, and on Pinterest it runs about sixty boards with more than 20,000 pins: projects from around the world, sorted by product category, colour, technique and trend.
Why we picked it
Search Pinterest for packaging ideas and you get an endless jumble. Here the sorting is already done, catalogue-style. The biggest boards are Food Packaging, with over 3,600 pins, then Beverage, Beauty & Health and Spirits & Liquor Packaging at more than 2,000 each. Beer, wine and champagne, pet products, kids and baby, toys, tech, office supplies, e-commerce and sustainable packaging all get their own boards too.
The most useful boards for actual work are organised by technique rather than product. There are colour boards — blue, pink, yellow, neutral and more. There are boards for foil stamping, holographic finishes, illustration on packaging, patterns, minimalism and packs that feature faces. Student & Concept Packaging adds 600-plus student projects that are often braver than the commercial work, and there are boards for Dieline Awards winners and past trend reports.
Where to start
- Food Packaging — the widest range of solutions if you're designing for food.
- Sustainable Packaging — examples of eco-friendly packaging and materials.
- E-commerce Packaging — shipping boxes built for the unboxing moment.
- Foil Stamping on Packaging and Holographic Packaging — to see how premium finishes look in real projects.
- Student & Concept Packaging — for bolder ideas and coursework inspiration.
Who it's for
Packaging and brand designers putting together a client moodboard. Small makers — coffee roasters, skincare brands, bakeries — who are due for a new box or label. And design students who need to look at a lot of good packaging, fast.
Quick answers
Do I need a Pinterest account? Not to browse: the boards open without logging in, though Pinterest may prompt you. You'll need an account to save pins to your own moodboard.
Where do the projects come from? They're work by studios and brands that Dieline has covered; pins usually link to the article about the project.
Are there boards by colour? Yes — separate boards for blue, red, green, yellow, pink, purple and neutral packaging.
