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Instagram of the day

Tobias Hall's lettering

British letterer and illustrator Tobias Hall draws type, logos and crests for brands and magazines. The feed shows finished work, sketches and alternatives.

Tobias Hall's lettering

What it is

@tobiashall is the account of Tobias Hall, a British illustrator and letterer. His bio sums it up as illustration, logo, type, with one extra line that says a lot: crafted, not generated. The feed is lettering, marks, crests and illustration for brands, magazines and sports clubs.

Captions are in English, short and friendly.

Why we picked it

Good lettering is full of invisible decisions, and Hall is happy to show them. In the summer of 2026 he redrew the crest of Coventry City football club as a personal project, keeping its heritage while making it work for modern use, and asked followers which version they preferred. The feed also has a new hand-lettered strapline for KFC made with a branding agency, a refreshed magazine marque, characters drawn for a snack brand's rebrand and some unused drawings of a town crier that never made the final cut.

The grid posts are especially useful: he lays out his type-based logos next to his illustrative ones, and you can see how wide one designer's range can be.

Where to start

  • Find the Coventry crest post and compare the old and new versions.
  • Look at the two logo grids, one for type marks and one for illustrative marks.
  • Open the story highlights with logos, magazine covers and work in progress.
  • Check the post with unused sketches for a rare look at what usually stays in the drawer.

Who it's for

Graphic designers and anyone starting out in lettering. People commissioning a logo who want to understand the process. Fans of sports graphics and vintage-style type.

Quick answers

Does he draw by hand? In his own words on his profile, the work is crafted, not generated.

How often does he post? Not weekly. When we checked in September 2026 the latest posts were from August and July, and before that June and May.

Is it really his account? Yes, his website links to @tobiashall.

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