Studio Dumbar
A Dutch branding studio shows identity in motion: animated type, 3D worlds of light and shadow, and living visual systems for festivals.
What it is
Studio Dumbar is a Dutch branding agency, now part of DEPT. Its bio describes it as an international branding agency specialising in visual identity, motion and sound. Motion is the reason to follow: almost every post is a short video where type, colour and shape move, react and make noise.
The account has around 196,000 followers but only about 260 posts. The studio doesn't post everything — it shares finished stories, one project told through a few clips or a carousel.
Why we picked it
Brand identities are usually shown as still images: a logo on a business card or a sign. Here you see how a brand behaves on screen, which today matters as much as anything. The clips are short, wordless and work for anyone — you just watch.
A few projects in the feed when we checked. The identity for DEMO festival's 2027 edition, which the studio expanded into a 3D world of light and shadow filled with dream screen setups, plus new custom typography, a redesigned globe and a strictly black-and-white palette — with separate posts of motion and sound sketches. A special edition of the North Sea Jazz Festival identity for its 50th anniversary, with new motion pieces and an expanded colour palette. And a video marking The New York Times turning 175, made with the paper's creative team.
There's also news the studio is clearly proud of: in the European Design Awards 2026 ranking it came first among design agencies in Europe, and first in both the digital design category and the Netherlands.
Where to start
- Find the DEMO 2027 series — the clearest view of type and sound working together.
- Watch the North Sea Jazz clips to see an anniversary version extend a style without breaking it.
- Open the video for The New York Times' 175th anniversary — working with a very famous brand.
- Turn the sound on: the studio designs for the ear, too, and it's part of the idea.
- Scroll back to see festival identities develop over the years.
Who it's for
Graphic and motion designers looking for ideas on bringing a logo and typeface to life. Design students who want to see current branding in action. And anyone who enjoys well-made animation — the clips last a few seconds, but every second is considered.
Quick answers
Is it about logos? More about whole systems: a brand's type, colour, animation and sound, shown in motion.
Do I need to read English? No. Captions are in English, but the videos work without them.
Is the account active? Yes. When we checked, the feed had posts about the European Design Awards 2026 ranking and the DEMO 2027 identity.
