Jordi's creative photography
Photographer Jordi Koalitic turns ordinary places and objects into surprising shots and shows how they're made. The videos work without words.
What it is
The TikTok of Spanish photographer Jordi Koalitic, one of the best-known names in creative photography on social media, with 20.5 million followers and nearly 450 million likes. His website says his style went viral worldwide in 2019, and that a striking image is less about gear than about knowing how to use light and build a strong composition. His videos show the idea behind a shot and the result: nature doing the creative work for you, childhood memories, his favourite city in Catalonia.
Why we picked it
Because these videos make you want to grab your phone and go shoot. Jordi teaches the key skill: seeing the familiar from a new angle, where a reflection, a shadow or a random object in your hand becomes part of the idea. Most videos rely on image and music, with short English captions, so language hardly matters. It's a rare kind of photography school where you get ready-made visual ideas instead of lectures.
To be fair, he has lots of partnerships with camera brands, and captions often say what a video was shot on. That doesn't take anything away from the ideas, and many of them work on a phone too.
Where to start
- The nature videos, a good example of finding a shot right around you.
- "Childhood memories", about photos that tell a story.
- The clip on his favourite city in Catalonia.
- His World Photography Day roundup, where he asks you to pick a favourite.
- Any video that makes you want to try it yourself.
Who it's for
Phone photographers who want more than pretty pictures. Beginners looking for ideas. Anyone running social accounts who needs an unusual angle.
Quick answers
Do I need to understand English? No, the videos make sense without words and captions are short.
Do I need an expensive camera? No, his approach is about idea, light and composition.
Are there ads? Yes, partner gear is often mentioned in captions.
