Beata Heuman's interiors
Swedish-born, London-based interior designer: bold colour, pattern, playful details and furniture of her own design. A feed that makes you want to rearrange your home.
What it is
@beataheuman is the account of Beata Heuman, a Swedish-born interior designer whose studio is based in London. Her rooms are easy to spot: confident colour, patterned fabric, unexpected shapes, a touch of theatre and plenty of humour. Beyond client projects, the studio makes its own fabrics, lighting and furniture, and the feed shows how those pieces come about.
Captions are in English, sometimes long and chatty.
Why we picked it
The captions here aren't ad copy. They are short stories about design decisions. In September 2026 Heuman explained that while designing the kitchen at the studio's space on Hammersmith Road she couldn't find the spotlights she wanted, so the team made their own, starting with a spotlight rail on adjustable chains that brings light down closer to the counter even under tall ceilings. Over the summer she wrote about a new chintz fabric and her fascination with famous English chintzes. There is also a house her studio designed that ended up on the cover of Architectural Digest, and a lively Swedish midsummer party at the studio.
It is a rare account where good-looking photos come with an honest answer to "why is it like this?"
Where to start
- Find the kitchen spotlight post; it is a neat example of a designer solving an everyday problem.
- Read the summer chintz story to learn where patterns come from.
- Open the highlights with fabric and furniture collections.
- Scroll down to the finished homes and swipe through the full carousels.
Who it's for
Anyone doing up a home who is tired of beige. Designers and decorators. People who love textiles and pattern.
Quick answers
Is it all selling? No. Studio products appear, but most posts are projects and the stories behind them.
Is the account active? Yes, when we checked in September 2026 the latest posts were from September 16 and 15.
Is this her official profile? Yes, her studio's website links to @beataheuman.
