Tommy Geoco on Design
Designer and UX Tools creator Tommy Geoco on where the craft is heading: portfolios, motion, "video as code" and working with AI.
What it is
@designertom is the TikTok of Tommy Geoco, the designer behind UX Tools — uxtools.co links straight to this account. His profile reads "Designer, Filmmaker, YouTuber" and points to two of his projects: the series "This Is Taste" and Dive Radio, a show he hosts on Thursdays. When we checked, it had about 488K followers and new videos were going up nearly every day.
Why we picked it
Product and interface design moves fast, and most coverage is either long essays or listicles of tools. Tommy sits in between: short, thought-through takes on what's happening in the field right now. The last few weeks show the range. Should designers learn to animate, now that the industry seems to be eyeing it as the next discipline? What does "video as code" mean, and why are motion design and video editing blurring into product design? When is it honest to say "I made this with AI" versus "AI made this with me"? And why are portfolio reviews from random people online mostly useless — unless you tell them exactly what kind of feedback you want?
Some questions are more personal, like what schools should be teaching kids who are passionate about making things, which he asks with his own 17-year-old in mind. He sometimes shows specific tools — how he uses Framer to automate parts of his work, for instance — but it reads like working notes rather than a pitch. There are also clips from Dive Radio, where he talks with other designers.
He rarely hands out neat answers, and that's the point. Many videos end on a question to viewers rather than a rule. If you work on one team and don't see much of the wider industry, it's an easy way to keep up with what other designers are arguing about.
Where to start
- The portfolio-feedback video — practical advice if you're job hunting.
- The pair on animation and "video as code", for a sense of where the job is going.
- His take on the line between working with AI and letting AI do the work.
- The video about what to teach kids who want to create — surprisingly warm.
- If you like his thinking, uxtools.co and his YouTube channel go deeper.
Who it's for
UI and product designers, design students weighing which direction to take, and developers curious about how designers think. The videos are conversational English with some industry vocabulary.
Quick answers
Who is Tommy Geoco? A designer and filmmaker, and the person behind UX Tools; uxtools.co links to this TikTok.
Does he teach software tutorials? Not mainly. It's commentary on the profession; tools show up as examples.
How active is it? At the time of our check, almost daily, with the latest videos in early October 2026.
